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With 2018 underway and memories of celebrity looks from 2017 still fresh, it’s the perfect moment to reflect on last year’s standout trends and look ahead at what will shape the beauty scene this year.
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2017’s makeup trends were memorable, and we tried many of them (especially when Zendaya or Rihanna wore them flawlessly). We expect several of those favorites to continue into 2018. Based on what dominated red carpets and runways last year, here are the looks most likely to lead the way.
This trend was everywhere in 2017: bold color smudged along the lower lash line. Celebrities wore it on red carpets and across social media, and it’s clear the upside-down liner is staying strong in 2018.
The best part is its simplicity. You don’t need advanced makeup skills to achieve it. Choose a dark shade you like and line your bottom lash line with either a pencil or shadow. Experimenting with different brow shades, mascara tones, and eye shadow colors can help you refine the look. Most eyeshadows work well—just pick one that’s easy to apply.
Floating creases gained momentum toward the end of 2017 and remain one of the most striking trends going into 2018. The idea is to wear minimal makeup while still creating a defined, expressive look.
To try it, choose a shade you love and lightly fill in your crease or brow area. Add a touch of highlight to enhance the effect. This trend offers a playful element while keeping your overall look light and modern.
During awards season, beauty fans paid close attention to red-carpet highlighters. A warm yellow-gold glow appeared again and again, and the launch of Rihanna’s Fenty Beauty Killawatt Freestyle Highlighter pushed the trend further.
By early 2018, the golden glow was no longer limited to makeup artists or influencers—it became a go‑to choice for everyday beauty lovers. It suits most skin tones and works well when applied correctly. With bold colors and deeper hues gaining popularity, the golden glow is expected to be even more prominent this year.
Use it as an eyeshadow or sweep it across your cheekbones. To apply, start at your temples, curve down toward the cheekbone, then loop again toward the chin to create a soft three‑shape. Finish with a touch of bronzer and blend with a fluffy brush for a smooth, radiant finish.
Bold lip colors are another major trend continuing into 2018. Bright lipstick is one of the easiest ways to add instant impact to your look.
If you’re searching for options, Bite Beauty's Amuse Bouche Lipstick and Kylie Jenner's Silver Series classic lipsticks are strong choices.
Makeup artist Jessica Smalls described Janelle Monáe’s Twiggy-inspired lashes as both “timeless” and “current,” capturing the essence of this trend’s resurgence.
The revamped Twiggy look isn’t going anywhere soon, especially with its runway comeback. Achieving it is easier than it appears—you don’t need a full set of high-end products.
Try The Colossal Spider Effect Mascara by Maybelline for around $7.99. Another option is L'Oréal Voluminous Lash Paradise Mascara at about $9.99. Both formulas help create the defined, clumped‑lash effect that characterizes the trend.
We know we promised five trends, but here’s a bonus insight from Jen Reviews: pencil-thin eyebrows are out for 2018. This year is all about fuller, stronger brows that shape the face and complete your look.
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